Creating the Strategy: Winning and Keeping Customers in B2B Markets L’omniprésence de la T

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Creating the Strategy: Winning and Keeping Customers in B2B Markets L’omniprésence de la TAuthor: Rennie Gould Category: Inicio Creating the Strategy is a practical guide that brings together the most important elements of business strategy, B2B marketing theory and sales management. Aimed at those wanting to structure their organizations around the winning and keeping of customers in B2B markets, the book introduces a number of unique and powerful methodologies proven in workshops conducted with clients such as Mercedes Benz and AXA

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