The Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy, and Affinity Showing the long way that
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The Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy, and Affinity Showing the long way thatAuthor: Julia Shepard Stenzel Category: Business & Finance Language: English Publisher: Jossey Bass Publication date: November 8, 2013 Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews traditional, outdated brand tenets of control and competition largely adopted from the private sector, in favor of a strategic approach centered on the mission and based
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