Hello, My Name Is Awesome by Alexandra Watkins Looking for just the highlights

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Hello, My Name Is Awesome by Alexandra Watkins Looking for just the highlightsToo many new companies and products have names that look like the results of a drunken Scrabble(R) game (Xobni, Svbtle, Doostang). In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone even noncreative types can create memorable and effective brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test. A great name makes you SMILE because it is

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