Semi-Permanent Color Velvet - Eggplant SERUM The brand says its concentrated

The brand says its concentrated airflow travels at 120km/h – faster than our highway speed limits

Pulp Riot is the the first vibrant hair color that is also vegan

you can be confident in achieving your target color every time you want

-  Lasts up to 12 shampoos

Semi-Permanent Color Velvet - Eggplant SERUM The brand says its concentratedVibrant and Pastel Semi Permanent Colors that are easier to apply, more vibrant, lasts longer and fades better. Directions: 1. Do not use a conditioner or treatment prior to applying Pulp Riot2. If pre lightening the hair, make sure to completely shampoo out bleach or toner 3. Do not mix Pulp Riot with a developer 4. Apply Pulp Riot to clean, dry hair 5. Saturation is key. Working with 1 2 inch sections makes saturation easy6. Leave on the hair for 25